Black & Cherry Real Estate
January 7, 2019
Following up with your home owner after the deal closes is very important!
When you have a client, reaching out to them is very important because even though you are in contract with them, you might not be their go-to real estate agent. If you build a real relationship with them, they will think of you first when they are ready to purchase another home, or sell their current home.
Not only will they think of you when they are ready to repurchase they will also send referrals to you. A lot of home buyers and sellers do not do a lot of research before finding their preferred agent, so when you have a client you will want to reach out to them as much as possible and always keep them updated with their property and other properties on the market, or in their neighborhood so when they need an agent you are the first person that comes to their minds.
Doing little things to stay in your client’s mind, like sending them a yearly calendar, a fridge magnet, or even just a yearly post card will truly make a difference when they are ready to re-purchase a home.
Thirty-six percent of homeowners say they find it beneficial to receive communication from a real estate professional, even if they aren’t in the market to buy or sell, according to the survey. They say they are particularly interested in receiving information such as listings and open houses in their neighborhoods.
Forty percent say they would like to receive home maintenance tips and information on neighborhood events. But only 19 percent of homeowners say they actually receive such communication from their real estate professional. The study found that homeowners overwhelmingly prefer to receive information via email instead of text message, phone call, or social media communication.
Keeping in touch with your client will not only raise your chances of having them re-purchase from you, but it will also have them refer people to you! Couples of ways you can stay in touch with your client are email, text, or even try calling them.
According to recent surveys home owners truly appreciate when their Real Estate agent reaches out to them, not only for their business but too wish them Happy Holidays, or even receiving a little Happy birthday text can make all the difference. This suggests communication initiated by an agent might be enough to turn a lead into a sale, even if it takes years before the client is ready to buy or sell.
Agents are missing opportunities to cultivate relationships with past and potential clients so when it is time to move, they know who to call. Typing a quick email takes less than a minute, but it will make all the difference when it comes to keeping in touch with your client.
So get out there, reach out to your owners and try and get more business! Good luck, and happy reading!
