Have you been marketing your listings like crazy, and it seems like nothing is working?
There are tons of different ways you can get good marketing without paying for it. In this blog I am going to give you some tips and tricks to get your listing BOOSTED to the top if every marketing page with less work. Like momma always said, work smarter, not harder.
Start at the basics; think about inbound marketing vs. traditional marketing. It’s not just about the advertisements in magazines or online. Inbound marketing focuses on providing customers with valuable content, instead of pushing out a specific message. Traditional marketing does work though, especially social media marketing, nine out of ten people in Las Vegas run to their cell phone or computer every time they need something.
That is not any different when they are looking for a home, or an agent to assist them with their home. With that being said, people will always come if there is content involved, do not just post blasts on your pages with only properties, start getting people engaged in your posts, that’s what is going to make them think of you when they are looking for an agent. Not just someone who knows how to post a listing, but someone who gets involved.
Start blogging, and no I do not mean once a month, I mean at least two to three times a week with good content, and with posts people actually want to read and learn about, like the market, the economy, and such. Everything in your marketing should be data-driven; do not repeat the same mistakes over again by not looking at your stats. Carefully evaluate what your data is telling you about you audience and about their likes and dislikes. If they give better feedback about blogs that are about chicken nuggets, start blogging about chicken nuggets. Check your website, email, and social media analytics at least once a week.
With that being said, if you try to please everyone in your blogs, you will please no one. Think about the audience you actual want to come to your pages and interact with you, and then let your words drive from there.
Try thinking about your ranking in the Google search engines as well; if you are not ranking higher than your competitors than you have a serious problem…. Think about it, people who live on social media want to do nothing less than to spend their time searching through Google to find you on the 5th page with half content.
They typically go with the first ten (and that is pushing it) and compare and pick the best one. Start thinking about your content building and how you are going to get your website on the first page of Google. Seventy-five percent of content gets zero links, and 50 percent gets two or fewer Facebook interactions. Try to get others to start reading your content. Think about a three-step plan: Research topics and issues your audience cares most about to use as the basis of your content; write high-quality and 500-plus word articles about those issues; and have a plan to promote your content via email and social media.
There is plenty of blogs you can research to get ahead of your competition in marketing, the real question is; Do you have what it takes to be the best in this business? That gives you something to think about.
