Las Vegas has seen an influx of new residents in recent years. Along with a low cost of living and sought-after amenities in the area, Henderson and North Las Vegas have been ranked as some of the safest cities in the country. As a result, Southern Nevada is a popular relocation destination and many landlords are looking to attract renters relocating to the Las Vegas and Henderson areas.

If you own a Henderson or Las Vegas rental property, targeting these long-distance relocators can widen your applicant pool and help you find highly qualified tenants. Our experienced property managers share tips on how to attract renters who are relocating to Las Vegas and Henderson.

Focus on the Real Needs of People Relocating

First, it is important to examine the biggest challenges that people face when they relocate. Common relocation needs and concerns include:

• Cost of living
• Neighborhood safety
• Ease of transportation
• Quality of schools
• Career opportunities
• Lease flexibility
• Things to do in the area
• Building social connections
• Adjusting to the climate

Many people choose to move to Las Vegas and Henderson because the cost of living is more affordable than in their current location. They may also be seeking different job opportunities or are looking for a place to retire that offers plenty of things to do. When targeting your ideal tenant, consider their priorities and keep them in mind as you move forward with marketing efforts to attract renters relocating to Las Vegas and Henderson.

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Get Detailed with Your Rental Listing

When looking for a place to live in a different city, people want to get as much information as possible from the rental listing. They may not be able to physically see the rental property in person, so the more details you can provide, the better!

Offer Virtual Tours

Whenever possible, use professional photography for 360-degree views and virtual tours to show off your rental vacancy listing. The lighting and angles will give potential tenants a realistic view of the rental property and a good sense of the space.

Essential elements to showcase in your listing’s images include:

• Interior rooms and living spaces
• Unique features of the home
• Front and back yards or community spaces
• Interior and exterior storage space
• Garage or parking spaces
• Any included appliances

List Nearby Landmarks and Distances

People who are relocating to Las Vegas or Henderson want to know what is nearby and how far they are from major city landmarks and attractions. Adding specific distances to your listing is incredibly helpful when trying to attract renters, giving possible tenants a better lay of the land. Some things to include are:

• The closest schools
• Shopping, dining, and entertainment
• Local public parks and golf courses
• Hospitals and other health services
• The Harry Reid International Airport
• The Las Vegas Strip
• Other unique local features

Highlight Community Features

Many Henderson and Las Vegas neighborhoods are a collection of homeowners’ associations (HOAs) and condominium associations, which are attractive to relocators prioritizing convenience, safety, and community.

If your rental property is located inside an HOA or condo association, you definitely want to emphasize the community’s amenities that could enhance your tenants’ lives, such as:

• Fitness center
• Community pool and spa
• Business center or library
• Clubhouse
• Walking paths
• Community events

RELATED: How Can Property Managers Help HOA Property Owners?

Do Not Underestimate the Power of SEO

To attract long-distance relocators to your listing, you need to reach them during their initial search process. Applying digital marketing techniques can help you connect with your target audience in an organic and helpful way. You can work with a search engine optimization (SEO) professional to ramp up these strategies:

• Publish a dedicated Las Vegas relocation page to capture search traffic
• Focus on content containing specific relocation keywords
• Improve online reputation by managing reviews and ratings
• Optimize listings across multiple online platforms
• Make your website user-friendly and easy to navigate

Bulk Up Your Social Media Accounts

If you have social media accounts for your rental properties, potential tenants will likely check them out to get more information, especially if they are not in town. Enhancing your social media presence with more images and local information can boost engagement and visibility for your rental listing.

Additionally, social media platforms offer targeted ads that will help you reach possible tenants in different regions. Consider boosting a post or creating social media ads that will drive users to your profile and website.

Prioritize Easy Communication and Being Responsive

Long-distance relocators often need answers to questions before they can move to the next step in the moving process. If landlords or rental property owners do not respond promptly, they may consider alternative options to avoid stalling their relocation plans.

Avoid losing a quality tenant by making it easy for them to contact you and responding to inquiries right away. Offer direct communication, return phone calls, or schedule virtual meetings to answer questions and help them feel more confident about moving to your rental property.

RELATED: 10 Questions Landlords Should Ask Potential Tenants

Share Helpful Resources That Will Simplify the Moving Process

With so many things to do from afar, the relocation process can easily become overwhelming for people moving to Las Vegas or Henderson. By sharing helpful local resources that will simplify and streamline the process, you can build trust and boost your chances of closing the deal.

Examples of what you can share with potential tenants include:

• Recommendations on moving companies
• Nearby storage units
• Furniture and houseware stores
• Utilities and internet providers
• Deals for Henderson and Las Vegas locals
• City and county programs
• Other community resources

Work with an Experienced Property Management Company

If you are looking to connect with potential applicants relocating to Las Vegas or Henderson, a trusted Henderson and Las Vegas property management company can help. Partnering with a property manager can improve listing exposure, make the tenant screening process easier, streamline communication, and ensure property maintenance is properly taken care of, saving you time and effort.

Speak with Our Las Vegas Property Managers Today!

At Black & Cherry, we offer professional property management services to attract the right tenants and build a sustainable business with steady rental income. Our property management team specializes in Las Vegas and Henderson real estate, managing a variety of rental property listings, including:

• Residential properties
• Houses
• Condos
• Apartments

Contact us today to schedule a consultation with our property management team and learn more about our property management services.